Touchmark announces new Vice President of Wellness & Marketing

Touchmark — a company that develops and operates full-service retirement communities in the United States and Canada — recently named Melissa Conrad as Vice President of Wellness & Marketing.

Conrad brings a wealth of experience to her new role. She joined Touchmark in 2013 with a broad background in branding as well as product, strategic and analytical marketing. Her responsibilities expanded from overseeing marketing and public relations to leading the company’s resident life enrichment and wellness, team member wellness and health and fitness operations.

Under Conrad’s direction, Touchmark has received numerous awards for innovative marketing campaigns and materials as well as recognition for the life enrichment/wellness programs. Touchmark’sFull Life Wellness & Life Enrichment Program™ integrates all seven dimensions of wellness into its programming.

Prior to joining Touchmark, Conrad founded and served as president of Magnetic Marketing, a marketing consulting firm specializing in branding, segmentation, digital and best-practices marketing. She also worked for Daimler Trucks North America for 12 years, where she gained experience in branding, strategic planning, market research and market analysis and rose in the company to become director of product marketing for the freightliner truck brand.

Conrad earned a master’s degree in Business Administration from the University of Portland and a Bachelor of Science in Business Administration from Oregon State University, where she graduated with honors.

Touchmark
 

Media Interviews - Look and Feel YOUR Personal Best!

 

Love them, OR hate them; IF you want to catapult your business,seek a PR agency that can help you get the attention you deserve. Once reporters respond to your account executive or PR director show producers will book you for a time slot. Don't panic, you should be thrilled, this adds up to thousands of dollars in free advertising value! Excellent PR placement will put your business in front of the camera, so you can be HEARD! But, then what?

Speaking from both sides of the camera has been my entire career, so I will be sharing tips and trends to help you gain the strongest voice with the most passion. We want you to be heard and viewed on all visual platforms from digital to television, Skype and Google Hangouts.

1. Always be prepared to get your point across. Of course the reporter will ask you a few unexpected questions, but don't be afraid to "drive" the interview. The key to this is knowing your message, thoroughly. Work the message into your responses to the reporter's questions. Ultimately your responses and message should be interwoven and natural.

2. Speaking of natural. Turn that frown upside down! Appearing too serious or too nervous will allow the host to take control and you simply won't look your best. Watch yourself in the mirror and respond to questions you anticipate will be asked. You must be comfortable and CONFIDENT.

3. Never assume the reporter is prepared. In other words, they may only have seconds to prepare making it a dangerous situation for you. That's where you have an opportunity to take control of the interview and again get your point across. Make sure you respond thoroughly so that they truly 'get' what you are saying, even if the producer is talking in their ear, or they are becoming distracted.

4. Keep it tight. That's a television term when producers want short segments. But you should also want to message in a succinct manner. Rambling or providing too many details will lose the audience and confuse the message. Remember if they need to pull a particular sound bite for a later show, it can't be longer than 10 to 20 seconds.

5. Believe in what you are projecting and saying. The mental notes you've taken should be in your voice to come across natural and unscripted.During the preparation, ask yourself: do I believe this? Have confidence and stay in control with grace under pressure. 

Need more tips and advice feel reach out to us at Media and Image Consulting, LLC

Media Interviews

Visit Portland's Most Haunted Locations, If You Dare!

 

 

When you want a fright in Portland, sure, you could check out the House of Shadows or The Fear PDX. 

 

But for those looking for more than just cheap thrills, Portland has a darker side for the daring.

 

They say life imitates art. But what about death? The historic Bagdad Theatre (pictured above) is reportedly haunted. Built in 1927 by Universal Studios, the space showcased motion pictures, stage theatre and Vaudeville shows. But a happy ending was not in the script for a few poor souls. A theatre maintenance man reportedly hanged himself behind the stage, and he just may be behind one of the reports of a “strong presence” that have been felt by patrons. What’s more, the women’s restroom is also reportedly haunted. But spirits of the other worldly variety aren’t the only kinds you can see here -- the space is now owned by McMenamins Pub.

 

Some people love the theatre, while others prefer to be homebodies… for all eternity. With shows like “Fixer Upper” and “Love It or List It,” you can see first-hand how people become obsessed with their homes. But maybe they don’t take it this far. Next up on our list is the Pittock Mansion located in West Hills.

 

The French Renaissance style chateau was finished in 1914, taking 5 years to build, as the private home of London-born Oregonian publisher and business tycoon Henry Pittock and his wife Georgiana. The home is impressive, with its panoramic views overlooking downtown Portland and its luxuries of the time including central vacuum system, intercoms, and indirect lighting.  

 

So, it’s easy to see why the original tenants don’t seem to have any interest in leaving. Even though Mr. and Mrs. Pittock died in 1919 and 1918, respectively, they don’t seem to have gone far. People have reported seeing apparitions fitting the Pittock’s description, which, to be fair, is totally understandable since they only had about five years to enjoy the house they put so much effort into designing. 

 

The presence of the former groundskeeper has also been reported, with people saying they’ve heard the sounds of someone wearing heavy boots while walking around outside, as well as the sound of someone coming in the side door. 

 

If all this talk about ghosts has worked up your appetite, there is one pizza place that can satisfy your craving for both sustenance and the supernatural. Old Town Pizza, located in Old Town Chinatown, is reportedly the eternal home of a prostitute who was murdered in the elevator shaft back in the 1800s when the property was still the Merchant Hotel.

 

“As legend goes, one of the young “working women” was Nina (pronounced Nigh-na), sold into this life by a thriving white slavery market,” it is explained on Old Town Pizza’s website. “In an effort to clean up the neighborhood, traveling missionaries convinced Nina to share information in exchange for freeing her from a fate she did not choose. Nina cooperated but soon afterward was found dead in the hotel, now Old Town Pizza. Thrown down the elevator shaft, Nina is reported to have never left the building.”

 

It’s been more than 100 years since her death, yet patrons of the pizza joint report feeling a presence behind them, and smelling a faint waft of perfume. The site says she is often seen in a black dress observing diners and wandering down to the basement.

 

Have you had your own supernatural experience in Portland? Let us know in the comments section!

Flirting with Fifty

Flirting with Fifty

So you’re flirting with the ripe age of fifty? The big 5-O! We like to think of it as a time to reflect and make positive choices, a time when we aren’t afraid to speak our mind! 

Maybe you’ve had all of your children, a thriving career or perhaps you are just now deciding the direction you’d like to take in life. Of course there’s no denying the pesky hormonal fluctuations, however with so many holistic and medical advances, there’s no reason to be afraid of that milestone. 

3 Surgeons; 3 Different Approaches

We wanted to find out how three of our successful board certified Plastic Surgery Channel Surgeons feel about 50, how they plan for the future and what information they offer to their patients so they can be comforted, rather than anxious when approaching mid-life.

Healthy Eating, Exercise and Water!

Dr. Camille Cash of Houston shares her secrets to longevity. “Things are starting to change, the critical thing for patients to understand is that it’s not just genetics, it’s also how you treat your body. They complain about their midsection, but there are things we can do to reverse it.”

Drink water – 8 glasses a day

Sleep at night – 8 hours is ideal

Exercise – Pilates or strength training 15 minutes a day; don’t be afraid of weights and resistance training 

On a personal note, her philosophy is to maintain the busy lifestyle while closely watching her diet.  She increases her water intake to stay hydrated and avoids sugar. “Sugar is the number one addiction in this country, people just don’t understand it is more addicting than heroin.” Sugar is a topic she feels passionate about and educates her patients about the effects it can have on our skin.

While sugar is in almost every food we eat, it’s best to avoid the extra sugar. Cash explains that in her opinion, anything in a bag or box is not healthy. So we asked, what is healthy? “Fruits and vegetables, eating natural and consuming fewer processed foods.  She suggests avoiding ingredients we can’t pronounce. 

“It’s okay to splurge, but it can’t be an everyday thing. When you eat better, you feel it. We fight the aging process by taking care of our bodies.”

Improve Collagen

Collagen loss happens quickly in our 30’s, but it can be restored and maintained. Dr. Tiffany McCormack of McCormack Plastic Surgery in Reno uses Sculptra and Ultherapy to plump up the faces of her female patients. Meantime, Botox is used to keep the dynamic lines from becoming permanent and noticeable. “It’s truly a great way to prevent deep, deep lines.”

McCormack tells her patients to stay hydrated with plenty of water, use sunblock, retinoic acid and a good antioxidant. She suggests trying Vitamin C serums from skincare lines Skinceuticals and ZO

Fraxel for the Face, Neck, Arms and Chest

“It’s all about maintenance, I use Fraxel annually to boost my collagen and remove brown spots from the bright southern sun,“ shares Dr. Holly Wall with the Wall Center for Plastic Surgery.

At the Wall Center, we explain to our patients there may be a little downtime when used on the face, so you may want to have the procedure Friday,  and by Monday the redness and swelling will have dissipated. 

“The improvement Fraxel provides on the face, neck and arms is amazing and easily makes your skin appear five years younger.” 

Fraxel is a light therapy which makes the collagen grow, plumping the skin to erase fine lines, even wrinkles.

All three doctors are unanimous when it comes to maintaining a positive outlook, and keeping it simple while enjoying a healthy lifestyle.  So live a little, and flirt with fifty!

Party Hardy and Healthy this Holiday

 

The holidays are fast approaching, which means more than just the turkey is going to get stuffed. It can be a scary time for dieters, but fret not. We compiled some tips to keep your waistline from expanding.

The first tip is to keep moving. Hitting the mall and going on a holiday shopping spree can burn some calories; just make sure not to refuel at the pretzel stand and undo all of that work. But to really battle the bulge, you’ll need a more purposeful plan of attack. Start with penciling in some quality time with the gym. With all of the in-laws that may be crashing at your house this season, the gym will offer a much-needed reprieve. 

They say abs are made in the kitchen, not in the gym – which brings us to our second tip: mind your caloric intake. Between the company Christmas party and your neighbor’s well-intentioned fruit cake, there are ample opportunities to rack up calories this season. But don’t take the bait. Allow yourself some prescribed fun – it is the holidays after all. But don’t go overboard, and instead opt for loading up your party plate with fruit and veggies, and just one cookie. You will thank us come Jan. 2nd.

Another way to stay healthy during party season is to eat a healthy meal at home before you head out. Think protein-filled, low-carb options like chicken breast and broccoli or salmon and spinach. The protein and the fiber will help you feel full and less likely to gorge at the buffet table. Carbs can also cause your sugar to spike and then crash, leading to unhealthy food choices. 

Drinking water is another way to keep your appetite in check, as dehydration can sometimes be mistaken for hunger.

And no party is complete without alcohol, though there are plenty of adult beverages that should be on your naughty list. Pina coladas, margaritas and the like are full of sugar and calories and can wreak havoc on your diet. Instead, opt for a gin and tonic or something similar. It contains less calories and less sugar, but still has the same bang as its unhealthy brethren.

Our last tip for you is to weigh yourself every week, if not twice a week, during the holidays. Seeing the dial go up on the scale might be the wakeup call you need to put down the gingerbread and pick up the hand weights instead.

Do you have any go-to tips for avoiding holiday weight gain? Let us know in the comments section.

Party Hearty and Healthy this Holiday Season

 

The holidays are fast approaching, which means more than just the turkey is going to get stuffed. It can be a scary time for dieters, but fret not. We compiled some tips to keep your waistline from expanding.

The first tip is to keep moving. Hitting the mall and going on a holiday shopping spree can burn some calories; just make sure not to refuel at the pretzel stand and undo all of that work. But to really battle the bulge, you’ll need a more purposeful plan of attack. Start with penciling in some quality time with the gym. With all of the in-laws that may be crashing at your house this season, the gym will offer a much-needed reprieve. 

They say abs are made in the kitchen, not in the gym – which brings us to our second tip: mind your caloric intake. Between the company Christmas party and your neighbor’s well-intentioned fruit cake, there are ample opportunities to rack up calories this season. But don’t take the bait. Allow yourself some prescribed fun – it is the holidays after all. But don’t go overboard, and instead opt for loading up your party plate with fruit and veggies, and just one cookie. You will thank us come Jan. 2nd.

Another way to stay healthy during party season is to eat a healthy meal at home before you head out. Think protein-filled, low-carb options like chicken breast and broccoli or salmon and spinach. The protein and the fiber will help you feel full and less likely to gorge at the buffet table. Carbs can also cause your sugar to spike and then crash, leading to unhealthy food choices. 

Drinking water is another way to keep your appetite in check, as dehydration can sometimes be mistaken for hunger.

And no party is complete without alcohol, though there are plenty of adult beverages that should be on your naughty list. Pina coladas, margaritas and the like are full of sugar and calories and can wreak havoc on your diet. Instead, opt for a gin and tonic or something similar. It contains less calories and less sugar, but still has the same bang as its unhealthy brethren.

Our last tip for you is to weigh yourself every week, if not twice a week, during the holidays. Seeing the dial go up on the scale might be the wakeup call you need to put down the gingerbread and pick up the hand weights instead.

Do you have any go-to tips for avoiding holiday weight gain? Let us know in the comments section.

Top 10 Healthy Restaurants in Portland By Andrea West

Top 10 Healthy Restaurants in Portland By Andrea West

We all want to eat healthy, but not all of us have the time to hand-craft a meal from scratch night after night. And, lucky for us, that’s where these Portland-area restaurants come into play.

We took a look at some of the highest-rated healthy restaurants in Portland, according to Yelp reviews. In order to land high up on the list, Yelp analyzed data from both the number of stars the users gave the restaurants and the number of actual ratings a restaurant received. In other words, if a place had a 5-star review but only two reviews, then it got pushed further down the list.