PUBLIC RELATIONS & SOCIAL MEDIA
Our goal is to amplify your already stellar message through:
- Media Relations
- Social Media
- Crisis Communications
- Media Training
- Events & Promotions
Whether securing and strategizing media coverage and response or coaching your C-suite executives for on camera network television interviews, we manage your brand and communications to impact your (ROI) Return on investment.
We are on the cutting edge of social media and cultivate, curate and communicate with local, national and global journalists. We create your social media calendar and monitor the outreach, while engaging with your unique audience.
We are adept at securing local, regional media attention. We have served as newsroom managers, reporters and news anchors for CBS, FOX, CW, ABC and NBC.
We have access to robust Cision software for best media placement.
We spend the time thoroughly understanding you and your brand so we can build appropriate social media platforms for the right fit. A great social media strategy is integral in your business and having a plan is the best way to optimize image. We create everything from content calendars to infographics, blog posts and digital campaigns to engage your audience.
We utilize Hootsuite to maximize your digital presence on various social platforms.
Media is an evolving medium and we have traditional and non traditional tactics in place which translate into proactive branding. While we can overcome crisis situations, we encourage our clients to be involved in the community so we can help you overcome any negative images that may have hindered your progress in the past. We take action to repair, while encouraging coordination with charitable partnerships and non profit involvement to build your image. We will evaluate the proper way to disseminate your message, be it by press conference, formal one-on-one interviews, or casual coffee discussions with the media. And the sooner you call us, the smaller the snowball, so start dialing.
Once we’ve crafted your messaging, we help you shape potential news interviews. We will teach you how to lead the conversation and handle questions with ease. Our team has more than 40 years of combined on camera and behind the scenes experience to ensure you are never uncomfortable when that red light comes on!
EVENTS & PROMOTIONS
We have fully trained event specialists who have experience managing signature events ranging from 20 to 2,000 attendees. We can travel with you for event and promotions to ensure logistics and client relations are handled, so you can focus on the strengths of your company and brand.